Altius is the leading manufacturer of golf balls; With the decline in the people’s interest in Golf, the industry has seen a decline in the number of. Altius Golf and the Fighter Brand. Introduction. Evelyn Gracie, CEO of Altius Golf, took a deep breath before introducing the company’s new golf. ALTIUS GOLF AND THE FIGHTER BRAND Contents External Environment 2. Opportunities 2. Threats 2. Internal Environment 3. Strengths 3. Weaknesses 3.

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Is this segment growing or declining? Percentage increase in Units required to maintain profit margins. The main objective of launching the elevate golf ball is to change the market strategy by decreasing the price and targeting to the professional golf equipments bbrand its low cost and producing fun oriented golf equipment to attract the new golf players that will increase the profitability of the company.

Search Case Solutions Search for: The comfortable golf balls will help the new golf players to hit the bang as they require. Like Us and Get Updates: Value of market share point in unit sales. The below shows the total market value of Altius in units is 9. Altius is a leading manufacturing of Golf balls that is facing a long-term decrease in the quantity altijs golfers and immense drop in contracts coming about because of money-related crisis.

Cite View Details Purchase. As per calculations made in spread sheet, market share of Altius Golf is higher than other competitors in the golf industry, which gives it a competitive advantage over other companies to control prices by affecting the demand and supply forces. The Victor TX rate is acceptable from the increased sales of the altiud golf balls. Moreover, recent consumer study carried out by the United States Golf Association USGAhas revealed that high cost of golf equipment is one of the reasons for the lack of interest in golf sport, however; Altius Golf can capture the market growth by offering low-cost golf balls to its consumers through off-course outlets.

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Altius Golf marketing focus is on Victor TX line golf equipments, which are designed for professional golf players because in the past professional golf players have won their matches using Victor TX equipments. About the Author Robert J.

Welcome: Altius Golf and the Fighter Brand

Quantitative analysis of the CEO’s proposal may be performed to comprehend the potential risks and gains prior to making the final recommendation.

Moreover, opting into this alternate will require Altius Golf to increase the number of sales units, which can be done through extensive marketing. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevate to foster the next generation of golfers. Altius Golf may be the clear leader in the baseball fighteg despite the fact that there has been a decline in the amount of golfers and a drop brahd sales following a financial meltdown.

Appendix-A Profitability analysis of leading brands.

Technology and Operations Management. The top managerial staff is partitioned on whether to encourage the choice or not. The public interest in playing golf is falling in the U.

Altius Golf and the Fighter Brand Harvard Case Solution & Analysis

The whole dilemma ultimately takes the form of a great learning exercise. Altius Golf and the Fighter Brand.

Focusing on the low price golf equipments, such as Elevate golf ball and changing the marketing strategy from targeting professional golf equipments to low cost golf equipments and more fun oriented golf equipment for new golf players will enhance the profitability of Altius.

S, consequently; sales of golf equipments are falling and this is clearly a threat to Altius Golf for its future sales in the U. How Does it Work? The CEO in this way needs anc dispatch another item called Elevate to encourage the up and coming era of golfers. The company is using the high price and small sales volume in its pricing strategy that has the large impact on the market share. Growth in industry has just restarted after a period of recession; hence this is an opportunity for Altius Golf to acquire the market share of reviving golf industry.

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Altius Golf and the Fighter Brand

Growth Strategy Robert J. The long-term goal of the company should be to create the impression of the brand by producing high-quality products that motivate players to improve their performance. Elevate will be available through “off-course” channels such as golf tye stores and big box retailers instead of “on-course” pro shops where the firm typically sells its products.

This is the best way to attract the beginners and non-professionals thee creating the brand awareness in the market that will generate high revenue by introducing medium priced elevated golf ball.

Pages Home Research Work. Altius fightef offering only the golf balls for the professional players, therefore launching of the elevate golf ball is a better idea at this time as the industry trends show the recession has decreased the number of professional players so the industry is trying to attract the new customers by offering them the low cost of golf balls.

Business and Environment Business History Entrepreneurship. Two main rivals of Altius are: Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. latius

Dolan and Sunru Yong Citation: This strategy has been successful as it has captured the market share of Altius Golf and some other sellers in the golf market. Bringing a Breakthrough Drug to Market.

Dolan and Navid Mojir Citation: Elevation will be accessible fightre the channels, for example, golf strength stores and huge box retailers rather than the expert shops where the firm commonly offers its items.