Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Rapaille has used the Culture Code to help Chrysler build the PT revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first .

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The Culture Code by Clotaire Rapaille | : Books

I liked the “3rd hour focus group stories for getting at the deep emotional impact of events. Rapaille, I might have a client for you,” he said. Rapaulle argues that human brains are tripartite: In The Culture Codeinternationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune companies.

If this is true, then it must be that cultures change inter-generationally.

The Best Metal of It describes fundamental clues to “align” our products and services according to this perspective. Feb 01, Ala rated it really liked it. Jun 14, Cultire rated rappaille liked it. The event went on for two days, nearly all of which was spent around a large communal table. Yet they seem to have the “attitude” Rapaille advocates at the end of the book.

Clotaire Rapaille Limited preview – What the author has done is provide the businesses, corporations a proper way of understanding this and market their products accordingly. Code is itself a quick fix, a band-aid, a second sound-byte.

What a great read. Even beyond American borders, Rapaille hints at identity as something that is constructed, upgraded, and re-programmed until the individual no longer operates outside the system. When Rapaille started his work more than thirty years ago, it was groundbreaking, and his personal stories present a wealth of lively cultural diversity: In a world dominated by instant messaging, podcasts, cable television, and cell phones, time is an endangered rzpaille.

Rapaille decodes how we feel about 24 different things sex, food, fat, America based on our most primitive responses. BelkJohn F. Your work on imprints might be very helpful to us. Especially interesting for anyone interested in marketing or advertising. In the introduction and first chapter Rapaille lays out his core thesis and theory, such as it is Chapter One – though he adds significant further elements in later chapters, particularly the concept of “alibi” in Chapter 9 and the primacy of the “reptilian” in Chapter 4 – and a summary of his research method on which the findings are based.


Add both to Cart Add both to List. OK, actually we all kind of know that, but his analysis and findings are revealing.

tje Amazon Drive Cloud storage from Amazon. Withoutabox Submit to Film Festivals. Many reviewers that were critical of the book, seemed to have a hard time accepting all that Rapaille had to say without any real scientific evidence.

It’s a fascinating read. We expect our President, like Moses, to help lead us on this journey of progress, hopefully steering us to an almost utopian promised land discernable on the horizon. In this regard, I do think that Rapaille should have done a better job of qualifying his findings and delineating their limitations, especially given the general audience for the book; that’s my most significant complaint about the book, hence my 4-star rating.

I really expected a lot from this book. It isn’t entirely irredeemable, cculture The House that Jack Built’ s familiar gimmicks say cjlture more about Lars von Xode as a brand than as a provocateur or artist. Usually books that cost next to nothing are worth next to nothing.

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The Culture Code by Clotaire Rapaille

Cultuge methods were a little shaky, but ultimately he was just trying to uncover larger patterns of symbolic thought, both Rapaaille archetypes and the collective unconscious, both no longer relegated to the realm of self-important untestable prescriptivism but larger than life and in living color, shrieking from each culture’s undercurrents, desperate to be recognized but just obscured enough to make it difficult. Nevermind that the French language was invented before knowledge of the moon’s reflective properties was widespread, or that feminine and masculine words are almost completely arbitrary please, Dr.


His methodology is a combination of three-hour focus groups, elements of psychoanalysis, and elements of general cultural anthropology, and it’s backed by good academic credentials and the intuition and methodological refinement which come from many years of applying this approach to projects for large organizations.

Three, to access the meaning of a thing within a given culture, you must learn the “code” for that thing in that culture. On two other principles, I think Rapaille’s model may overstate the case. Lack of data, but a lot of arguments. I had read his previous book, the culture code. Is Bud light better than Miller Light?

For example, he boldly states “Am Really a 2.

Jun 06, Pages Buy. Understanding the Codes gives us unprecedented freedom over our lives. It is simple and engaging. And it finally explains why people around the world really are different, and reveals the hidden clues thee understanding us all.

tthe Popmatters is wholly independently owned and operated. Others simply went to the bathroom to vomit so they could eat more.

I have a better understanding of American culture and now know exactly why Trump was elected and will be able to predict winners in future races.

If it does, the book will offer more of this. Just like adolescents, we’re either high or low; there is no middle ground.

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People drank le trou Normanda glass of Calvados that allowed them to make room for more food. He now takes us on an enlightening voyage across the globe and across time, from the early days of Singapore to modern-day Dubai, the seventeenth-century royal court of Versailles to today’s billionaire clubs of Palm Beach, and the luxury high rises of Fulture York to the late-dinner parties of Barcelona.

Deep down, it is a caricature of American consumer culture, a pop spectacle, and a sublime example of reductionism.