Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief. Erin Kissane is a content strategist and editor based in New York City and Portland, Oregon. She currently leads projects for content strategy. A note from the editors: We are delighted to present an excerpt of The Elements of Content Strategy by Erin Kissane (A Book Apart, ).

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A veritable mix of editor, curator, marketer, and scientist, the content strategist runs the engine of the business website. Erin Kissane’s book, as a primer on content strategy, will provide you with a short h As strrategy Information Architect, I’ve dabbled in the more IA-like parts of Content Strategy for a number of years On the other hand, strahegy I’ve worked with Content Strategists, we’ve produced better projects than I could dream of doing on my own.

Goodreads helps you keep track conhent books you want to read. You start with Halvorson. Kissan 02, pri rated it really liked it Shelves: I have written a slightly longer version of this review on torehogas. Yet, this is always glaringly absent from books about content strategy.

Even for someone who is very interested in content — online and otherwise — this was just too boring, I am sorry to say. Jan 21, Graham Herrli rated it it was ok Shelves: Other books in the series. An emerging field in a marketplace still suffering growing pangs, the world needs more content strategists.


Book Review: Elements of Content Strategy, by Erin Kissane | I’d Rather Be Writing

Mar 29, Corey Vilhauer rated it it was amazing Shelves: It’s not in the content strategist’s domain to actually create the content him- or herself. It does it conhent what it says: Still, I plan to use the book to help new content strategists on-board and to do some level-setting and exploration kiasane terms of my team’s identity within the company a I love Erin’s humor and straightforward style.

Could there be a third way? It’s a solid primer for anyone getting into the content strategy, or for those who are already in the field. Mar 04, Denise rated it liked it.

Originally published at http: On the next page after that quotation, I find “marketing is the practice of bringing products to market.

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Oct 24, Danny de Vries rated it liked it. If you want to learn what it is required to publish meaningful content on kiszane web, in terms of people involved, resources, etc, then this is an OK read.

Content problems are as much people problems as anything else. I find it interesting that despite the love of content, content strategists do not produce it they only shape and steer it.

Paperback88 kissanee. It seemed either my colleague could attempt to write it instead, producing little and expending a lot of his time. This does include web copy, blogs, videos, white papers and especially “help” This is ultimately a little tough.

It provides me with a practical approach to actually doing content strategy. Feb 08, Erin rated it liked it Recommends it for: Before you can improve something, you have to know where it stands.


The Elements of Content Strategy

You can read an excerpt at A List Apart magazine, or buy it direct from the publisher in a beautiful paperback edition, as a set of DRM-free ebook files, or both. I’ve g This is a must-read for anyone who works in, on, or around the web.

It may sound obvious, but it’s something one misses quite too often. Or he could lower the standards of contemt content, accepting sub-standard but hopefully business-relevant content. Other th While I did find this book to be interesting and helpful as regards my own content-based client work, large parts of it feel a lot more like a career guide to content strategy. It makes everything more difficult to find, and results in lower quality content.

Kissane starts off by defining principles of content strategy.

Of course actually implementing content strategy may take months or years. Also, there’s almost nothing included on HOW to create a good content strategy, no real life examples, etc. As the software industry moves from this, and content teams follows, a good deal of consideration will need to be given.

What could he do about the poor content he was receiving? It’s mostly about the kinds of people that need to be involved, their job description, what they should be doing in terms of reports, activities, etc.