ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
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Read, highlight, and take notes, across web, tablet, and phone. A concise version of the best-selling Principles of Marketing by Brassington and Pettitt.
Essentials of marketing / Frances Brassington and Stephen Pettitt – Details – Trove
Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction to the discipline in a brief format. This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing.
Essentials of Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective.
A robust Companion Website at www. The text pettktt well positioned for students to cover all the key marketing topics in a concise format. Students will find this text attractive to use with excellent case studies and exercises.
This is THE text by which all others are benchmarked. Brassington and Pettitt’s Essentials of Marketing introduces the core concepts of marketing in a concise and digestible format for short course provision. It’s the instant coffee for real coffee lovers.
Essentials of Marketing – Frances Brassington, Stephen Pettitt – Google Books
essentials The appeal of this text is the use of stimulating and up-to-date examples and illustrations – these really help students of marketing to gain insight to context and application. Account Options Sign in. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction My library Help Advanced Book Search.
Frances BrassingtonStephen Pettitt. Features Strong pedagogy including chapter objectives and summary.
End-of-chapter questions to reinforce knowledge. Discussion questions encouraging debate and further research.